The manufactory of exquisite jewelry
Our office in Switzerand
Geneva, Regus Genève Rue du Rhone 14
Family brand Noblesse is obliged for its origin to a talented jeweler Damiano Diletta from Florence, Italy.
Dilette's manufactory was known for its production of conceptual jewelry, among which one could find pocket watches, spyglasses, puff-boxes, cigarette-cases, perfume bottles, ink-pots and even books. The works were distinguished by filigreed carving in gold, by application of precious stones and rare materials as valuable woods and fabrics.
Every jewelry product of the family was marked by the royal heraldic lily. The flower points to the origin of the family (lily is the blazon of Florence) and symbolizes perfection and devotion to their craft. "The lily, placed on every our product is the sign of responsibility for our quality to the God” - Damiano said.
The contemporary outlook of the brand was developed by grand-grandson of Damiano – Tito Diletta. Together with his friend and designer Jean Mobellier he continued the traditions of conceptual jewelry production marked with the heraldic lily. The objects of luxury from the tandem of the jeweler and the designer are known for their flawless performance and creative decisions.
Collections of jewelry cases for smartphones became more and more popular among the representatives of the elite. Tito and Jean decided to concentrate their talents on their production and create the brand Noblessе with the traditional logo and the accompanying title (from French «noble» - perfection).
So, the traditions created by a hard-working master in the 19th century, found embodiment in modern, exquisite and attractive views of Noblesse smartphone cases.
The history of Noblesse brand originates from a small family manufactory in Florence, Italy. Its creator and inspirer, Damiano Diletta, had an original vision of jeweler's craft. Unlike other masters, he specialized in the production of unique luxury objects. Among his manufactory one could find golden spyglasses inlaid with precious stones, puff-boxes, cigarette-cases, pocket watches, perfume bottles and even books.
Damiano was not afraid of experiments and had an unusually creative mind. In his products gold was harmonically combined with stones, metals, wood and rare fabrics. During his life the master travelled a lot and shared his experience with jewelers from China, India, France, Russian Empire and other places. Damiano treated his craft with a special care and love, which brought him fame not only in Italy, but outside it.
The logo of the brand appeared at the same time. The religious and faithful family used to mark its products with the symbol of royal heraldic lily. Damiano used to say: «The lily, placed on every our product is the sign of responsibility for our quality to the God». The flower also points to the origin of the family (lily is the official blazon of Florence) and is considered to be the symbol of perfection.
The Second World War became a serious trial for the manufactory. The family had to flee from their native home and immigrate to Switzerland. While bombing of Florence the jewelry shop was completely destroyed.
The history of the family craft is revived after more than 70 years passed. In 2014 talented jeweler Tito Diletta, a grand-grandson of the founder, restores his family traditions.
Since the age of 18 Tito worked in the jewelry in Switzerland. Young Diletta resembles his great-grandfather of creativity, hardworking character and the feeling of beauty. These qualities helped him to become a talented master and come a long career from the assistant to the foreman jeweler. Tito has not stopped, having achieved that. His dream is to embody his own dreams into life. He treats jeweler craft as an art, comparing it to the process of painting or composing music.
At one of the Swiss exhibitions of luxurious things Tito got acquainted with a young designer Jean Mobellier. Common views on creative process and passionate love for the work they are doing became the start of their long friendship and common projects. Charismatic Tito and Jean create an art-manufactory “Bureau of conceptual luxury” as a space for experiments. Friends combine jeweler's art with design and start creating their conceptual products.
The tandem of the jeweler and the designer was fruitful. In several months after its creation, Bureau of conceptual luxury represents their first works at the Swiss festival of modern design. Among the products demonstrated there was a line of smartphones with designer's jewel cases. The products were executed in gold, precious materials, stones and wood. Tito and Jean presented their collection not as objects of luxury, but as a phenomena of contemporary art.
The concept had a great success among the public, and friends decided to devote their time to designing and manufacturing of telephone cases. Tito inspired Jean with the history of his family and they aspire to restoring the traditions, created by Damiano Diletta. Family business of creating exquisite objects of luxury are revived in Noblesse brand.
As the logo of the brand, a traditional heraldic lily remains as the symbol of perfection and flawlessness of the products. The title Noblesse was suggested by Jean and it corresponds much to the history of the Dilettas (from French «noble», which means perfection).
Noblesse brand gains popularity among the highest ranks of the society. But, despite it, Tito and Jean produce smartphones by themselves and in limited editions. In 2015, during one of their successful presentations, Tito and Jean met their future investor. Soon afterwards Noblesse brand significantly widens its production and enters the world market for the first time.